HELL ENERGY is one of the fastest
growing FMCG brands in the world,
as proven by its explosive export
expansion and growing global popularity.
My concept's goal was to achieve an
imperceptible but still significant
change in the image of the brand.
The aim was to make a cool branding
with the same feel and look with much
more positive brand message.
The most important keywords were:
— recharge
— strong
— force
— dynamism
— classic
— youth
— positive
— after-life
— strong
— force
— dynamism
— classic
— youth
— positive
— after-life
— energy
Hell Energy renewal 2023
designed by Molnár Péter
Thank you for your attention!
